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It’s the driver of progress, the spur of creativity, and the master key to billions. And it has never been fully described—until now.
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Known as the Father of Market Invention, Adam Vasquez has used the process of Market Invention to create close to $100 billion in market value for clients like Tyco and Altria. Now, after more than two decades as a respected consultant, executive coach, and speaker, Adam is bringing the lessons and strategies of Market Invention to aspiring entrepreneurs and businesses. Through his business coaching, Adam wants to see change, widespread wealth, and genuine value added to the world, and he believes Market Invention is the only way.
Toothfish dissects the stories of a man named Lee Lantz, and dozens of other market inventors, to see what they did differently, and how they were able to anticipate market revolutions the competition had never been able to imagine. If you want to grapple with the strategies of Market Invention, this book is the place to start.