ADAM
VASQUEZ

Known as the Father of Market Invention, Adam Vasquez is the first to fully identify and describe the process of Market Invention. He has used the law of Market Invention to generate nearly $100 billion in market value for his clients in North America, Europe, and Asia. A highly sought-after consultant, business speaker, and executive coach, Adam has 20 years of experience in business management, sales, marketing, digital, and strategy. He’s worked as a consultant to giants like General Motors, Hershey’s, Bank of America, Altria, Avaya, Tyco, the US Department of Defense, the US Department of Homeland Security, and the US Patent & Trademark Office.

Adam is sick of seeing entrepreneurs and businesses struggle while a few big companies grip their markets in a stranglehold. His mission is to bring the powerful paradigm of Market Invention to entrepreneurs and second place companies who have the desire to be number one. He wants to see more change at the top with widespread wealth and genuine value added to the world, and he has proven that the process of Market Invention is the only way.

Adam is a member of several non-profit boards and regularly donates his time and money to startups focused on changing humanity for the better. He is also the founder of Merit, the world’s leading Market Invention company, where he currently serves as the company’s CEO.

Adam is a leader who inspires when he speaks. I appreciated seeing his many creative solutions to sticky problems as well as his availability to colleagues needing advice on an issue. Smart, capable andcompassionate. He is just the kind of person you want on your team.

Bart Noyes

Bart Noyes

Chief Information Officerat Witmer Public Safety Group

I have worked with Adam over the years at two different companies. Adam can take a concept and bring it to life. He makes it appear easy and he's great to work with.

Mark Kollar

Mark Kollar

Partner at Prosek Partners

Adam is the most talented marketer I have ever worked with. He has the completepackage: he is a strategic thinker, understands customers and their motivations extremely well, is a fast learner, is an excellent team member, collaborator and bridge builder. And very importantly, Adam delivers results! If I faced an important challenge, Adam would be my first call to seek input and bounce ideas.

Steve Webb

Steve Webb

Owner at AlphaGraphics

Adam has a firm command of marketing and has demonstrated methods to crisply promote product and brands through use of on-line media. He employs contemporary practices in his approach.

Don Sites

Don Sites

VP of Finance at TE Connectivity

Having worked with many marketers across the spectrum, Adam stands out as one of the best. He understands how to analyze and adapt to the fast changing demands placed on today's digital marketing professionals. He is easy to work with and can be counted on to match winning ideas with a strong ability to execute.

Jason Parker

Jason Parker

Sr. Account Executive at Adobe

We worked closely with Adam over the course of a year on developing the customer intelligence function. Adam had a real mastery of the organization and how analytics could have a real impact on the bottom line. He has the perfect blend of strategic thinking with the willingness to wrap himself in the detail to get things done when resources are tight. I'm definitely looking forward to working with him in the future.

Jeffrey Emenecker

Jeffrey Emenecker

General Manager at Cvent

Adam put forward a challenging and leading, perhaps even industry-defining vision and successfully guided the team on the road to success implementing and executing that vision. He's a tremendous asset, change leader and thought partner.

Rob Tilmans

Rob Tilmans

Product Management at TE Connectivity

Adam and I worked together on a number of strategic projects and I found Adam to be a great partner with strong experience in a number of business areas and great insight into how technology should be used in support of business growth. Adam's broad background was invaluable.

Paul Woods

Paul Woods

Global Customer Experience Executive

Adam is a forward-thinking manager who I have had the pleasure of working with in multiple capacities. He has a track record of driving organizational change and is a talented communicator. Adam can convey complex ideas in precise, easy-to-understand, terms to audiences as diverse as senior management, domain experts, and lay-people. Adam is a team-player and works effectively across functional and geographic boundaries.

Steve Hartkopf

Steve Hartkopf

Fortune 500 Sales Leader

Adam demonstrates professionalism at all times and his ability to be a pragmatic visionary for what could be, was an inspiration to us all.

Paul Ettlinger

Paul Ettlinger

Global Sales Leader at Salesforce.com

Adam is highly motivated and a true innovation leader. He is extremely supportive and customer focused. Further, Adam is committed to affect positive change for the greater good for the organization! Strong recommendation!

Bruce McClure

Bruce McClure

Global Sales Leader at Molex

Adam is an innovative and energetic professional that really opens people's' eyes and minds!!

Gregory Powers

Gregory Powers

Global Market Leader at Gore-Tex

Adam is one of a rare combination of a strong strategic thinker and an excellent tactical implementer. I love the way that Adam could develop strategy and turn it into fantastic implementation. Adam is definitely a valuable asset for any global corporation.

Henry Cheng

Henry Cheng

Global Director at Celgene

Adam is not only incredibly talented, but he is also passionate and driven to excel. I highly recommend him; he brings a tremendous wealth of business knowledge to the table.

Susan Gross

Susan Gross

Global Manager at Deloitte

EVERYONE'S TALKING ABOUT MARKET INVENTION

Forbes
Chief Marketer
Marketing Profs
Forrester
Rhe Drum
Digital Commerce 360
Growth Hackers
Advertising Specialty Institute
ANA
Credit Union Times
Demand Gen Report
Digital Doughnut
Response
Media Post